These are some of the content creation activities that networked individuals take part in: Pew Internet Research illustrates furthermore that it nowadays is no real gender difference among Americans when it comes to social media usage.
Facebook and YouTube dominate this landscape, as notable majorities of U. At the same time, younger Americans especially those ages 18 to 24 stand out for embracing a variety of platforms and using them frequently.
As has been the case since the Center began surveying about the use of different social media inFacebook remains the primary platform for most Americans. Roughly two-thirds of U.
With the exception of those 65 and older, a majority of Americans across a wide range of demographic groups now use Facebook. But the social media story extends well beyond Facebook.
The video-sharing site YouTube — which contains many social elements, even if it is not a traditional social media platform — is now used by nearly three-quarters of U. And the typical median American reports that they use three of the eight major platforms that the Center Social meaida in this survey.
For example, the share of social media users who say these platforms would be hard to give up has increased by 12 percentage points compared with a survey conducted in early Different social media platforms show varied growth Facebook remains the most widely used social media platform by a relatively healthy margin: The Center has asked about the use of five of these platforms Facebook, Twitter, Instagram, LinkedIn and Pinterest in several previous surveys of technology use.
And for the most part, the share of Americans who use each of these services is similar to what the Center found in its previous survey of social media use conducted in April The most notable exception is Instagram: The youngest adults stand out in their social media consumption As was true in previous Pew Research Center surveys of social media use, there are substantial differences in social media use by age.
At the same time, there are pronounced differences in the use of various social media platforms within the young adult population as well. Americans ages 18 to 24 are substantially more likely to use platforms such as Snapchat, Instagram and Twitter even when compared with those in their mid- to lates.
These differences are especially notable when it comes to Snapchat: With the exception of those 65 and older, Facebook is used by a majority of Americans across a wide range of demographic groups.
But other platforms appeal more strongly to certain subsets of the population. In addition to the age-related differences in the use of sites such as Instagram and Snapchat noted above, these are some of the more prominent examples: LinkedIn remains especially popular among college graduates and those in high-income households.
For more details on social media platform use by different demographic groups, see Appendix A. In addition to adopting Snapchat and Instagram at high rates, the youngest adults also stand out in the frequency with which they use these two platforms.
The median American uses three of these eight social platforms As was true in previous surveys of social media use, there is a substantial amount of overlap between users of the various sites measured in this survey. Most notably, a significant majority of users of each of these social platforms also indicate that they use Facebook and YouTube.
This overlap is broadly indicative of the fact that many Americans use multiple social platforms. As might be expected, younger adults tend to use a greater variety of social media platforms. The median to year-old uses four of these platforms, but that figure drops to three among to year-olds, to two among to year-olds and to one among those 65 and older.
A majority of social media users say it would not be difficult to give up these sites Even as a majority of Americans now use social platforms of various kinds, a relatively large share of these users feel that they could give up social media without much difficulty.
At the same time, the share of social media users who would find it hard to give up these services has grown somewhat in recent years. And relatively few have confidence in these platforms to keep their personal information safe from bad actors.The challenge here is that social media does not live in a vacuum, so to understand why they take the actions they take on social media (or dont) you need to understand what their larger marketing goals are and how they are tying it to their social media accounts.
From a methodology standpoint you.
Sep 20, · News about Social Media. Commentary and archival information about Social Media from The New York Times.
Nov 07, · About Pew Research Center Pew Research Center is a nonpartisan fact tank that informs the public about the issues, attitudes and trends shaping the world.
It conducts public opinion polling, demographic research, media content analysis and other empirical social science research. The Social Security Administration (SSA) is committed to engaging the public.
Our use of social media supports our mission to "deliver Social Security services that meet the changing needs of the public," and our vision to "provide the highest standard of considerate and thoughtful service for. It is very interesting how most of the top reasons are all linked to what we call “passive networking” – that means users who come to social media to consume content rather than actively contributing to the stories.
A growing trend is to utilize social media platforms to research new products. For children in the early 21st century, technology surrounds children. Ipods, video games, and cell phones are practically inescapable for children.
Along with this is social networking, which for many children is a daily part of their routine. Indeed, social network sites, such as Facebook, MySpace, and Twitter, to name a few, are a part of everyday life for children around the globe.