Social marketing

Since then, marketers have been playing with social marketing ideas, refining the strategies, and working on the most effective means of spurring widespread changes in social behaviour in a variety of fields. Today, public health and environmental concerns top the list of most used social marketing topics.

Social marketing

Applications[ edit ] The first documented evidence of the deliberate use of marketing to address a social issue comes from a reproductive health program led by K. Chandy and colleagues proposed, and subsequently implemented, a national family planning program with high quality, government brand condoms distributed and sold throughout the country at low cost.

The program included an integrated consumer marketing campaign run with active point of sale promotion. Retailers were trained to sell the product aggressively, and a new organization was created to implement the program.

In the United States, The National High Blood Pressure Education Program [8] and the community heart disease prevention studies in Pawtucket, Rhode Island and at Stanford University [9] demonstrated the effectiveness of the approach to address population-based risk factor behaviour change.

Notable early developments also took place in Australia. These included the Victoria Cancer Council developing its anti-tobacco campaign "Quit" and "SunSmart"its campaign against skin cancer which had the slogan " Slip! On a wider front, bygovernment in the United Kingdom announced the development of its first social marketing strategy for all aspects of health.

Publications such as "Choosing Health" in[13] " It's our health! In India, AIDS controlling programs are largely using social marketing and social workers are largely working Social marketing it.

Most of the social workers are professionally trained for this task. Among the tools and techniques used by CBSM are focus groups and surveys to discover barriers and commitments, prompts, social norms, social diffusion, feedback and incentives to change behavior.

The tools of CBSM have been used to foster sustainable behavior in many areas, including energy conservation, [18] environmental regulation [19] and recycling. One of the most notable is People for the Ethical Treatment of Animals PETA which for many years has waged social marketing campaigns against the use of natural fur products.

The campaigns' efficacy has been subject to dispute. For example, anti-smoking campaigns such as World No Tobacco Day while being successful in concert with government tobacco controls in curbing the demand for tobacco products in North America and in parts of Europe, have been less effective in other parts of the world such as China, India and Russia.

Prevalence of tobacco consumption Types[ edit ] Social marketing uses the benefits of doing social good to secure and maintain customer engagement.

In social marketing the distinguishing feature is therefore its "primary focus on social good, and it is not a secondary outcome. Public sector bodies can use standard marketing approaches to improve the promotion of their relevant services and organizational aims.

This can be very important but should not be confused with social marketing where the focus is on achieving specific behavioral goals with specific audiences in relation to topics relevant to social good e.

For example, a 3-month marketing campaign to encourage people to get a H1N1 vaccine is more tactical in nature and should not be considered social marketing. A campaign that promotes and reminds people to get regular check-ups and all of their vaccinations when they're supposed to encourages a long-term behavior change that benefits society.

It can therefore be considered social marketing. Social marketing can be confused with commercial marketing. A commercial marketer may only seek to influence a buyer to purchase a product. Social marketers have more difficult goals. They want to make potentially difficult and long-term behavior changes in target populations, which may or may not involve purchasing a product.

For example, reducing cigarette smoking or encouraging use of condoms have difficult challenges to overcome that go beyond purchasing decisions. Social marketing is sometimes seen as being restricted to a client base of non-profit organizations, health services groups, the government agency.

Social Marketing

However, the goal of inducing social change is not restricted to this narrow spectrum of organizations. Corporations, for example, can be clients.

Public relations or social responsibility departments may champion social causes such funding for the arts, which would involve social marketing. Social marketing should not be confused with the societal marketing concept which was a forerunner of sustainable marketing in integrating issues of social responsibility into commercial marketing strategies.And although each Instagram post allows up to 30 hashtags, research on the topic suggests that the optimum number of hashtags is One of the best ways to kick off a UGC campaign on Instagram is with the help of a branded hashtag.

Social marketing

A branded hashtag is unique to your business or marketing campaign. On average, we keep postings up at least 60 days.

We check all listings multiple times a week to make sure they are still valid. If jobs expire, we remove them from this page. Jul 17,  · Word of Mouth Marketing (WOMM). Isn’t this really the original social media platform? I grew up with the famous Faberge commercial that showed a woman who “told 2 friends” about the product.

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Nov 21,  · Social Marketing Instagram Flags Coming Profile Changes, for Both Regular and Business Users Instagram has announced that it's testing a range of new profile formats and options, both for regular users and businesses.

A social networking service (also social networking site, or SNS or social media) is an online platform which people use to build social networks or social relations with other people who share similar personal or career interests, activities, backgrounds or real-life connections..

Social networking services vary in format and the number of features. .

Social Marketing | What is Social Marketing?