I never thought I could get such fabulous results so fast. I am really thankful to LinksManagement for cooperation. Anyway, only good content is not enough. If you have a strong keyword with high competition, you climb up on Google ranking very, very slow.
At the risk of sounding melodramatic, I think that part of the reason — besides a lack of understanding and resources — is fear. They need to know that marketing automation will help them grow their businesses.
Case studies work as proof of concept that bring real results to what was otherwise just a theory. Paper Style used 3 triggers for their marketing automation campaign: Clicking on a wedding link in any Paper Style email Purchasing wedding or bridal shower products Visiting a wedding-related page on the PaperStyle.
But if it was a friend of the bride who purchased bachelorette tiaras, for example, then they would receive wedding gift ideas. Using Eloqua, Cincom launched a behaviour-based content campaign that was made up of the following five phases: The 1st phase was simple: When a newsletter subscriber clicked through to an article, Eloqua would grab their information and begin to track them.
The 2nd phase was to tag each article with by subject matter, and to use those tags as signals that subscribers may — or may not be — interested in Cincom. Therefore, when a subscriber interacted with content that contained these tags, they were filtered into that relevant lead generation campaign.
The 4th phase of the marketing automation campaign was to gain a clearer picture of their readers, which they did through progressive profiling.
For example, on subsequent visits, Cincom might ask for their company name or size. Once they have that information, more specific information might be requested.
The end result is a much more complete picture of the contact. The final phase was to pursue those leads based on the information that had been gathered. An average of 18 new sales leads every week.
But did it work? Sorry… but we did. As you can see from the above picture, in order to register your help, you have to include your ZIP code and a street address, and also — a valid email address. After registration, you can access a portal that — at first glance — could be mistaken for any other social media platform which was feeding them news, political and election events and discussion forums.
The efficiencies gained from such a marketing automation process, as you may guess, were remarkable. So yes, I would say it worked. Opsera acquired the freeware project and began to work on commercialization the product by offering 2 options: Opsview needed to find a way that could help them differentiate between the 2 types of leads: Ones who were contented, and ones who might be interested in having access to extra value content like whitepapers and software downloads.
Opsview then turn to marketing automation to sort through the leads coming into the website. To do this, they asked extensive questions from their registrants who signed up to the site and then scored them based on their answers.
For a lead to be considered qualified and sent to sales, they had to reach a certain score — Opsview decided on 26 points. Conclusion As these 5 case studies show, marketing automation has been utilized by various businesses time and time again to gain efficiencies and work smarter, while also increasing revenue.
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We can help you drive results! Link Building has been called “dead” for years. The rules of certainly changed, and those who could not learn and adapt to the ever-changing rules and increased requirements on skills, tools, details then, of course, had to give up on their “link building tricks.” Google confirmed that.
A good case study needs context. Depending on the type of business, we focus on finding what exactly are the “positive results” a client is looking for. If it’s an SEO campaign for local business, a good result from an SEO campaign is ranking well on Google Maps stacks.
Awesome case study as always @morgan.I've always been a big fan of Nasty Gal - not as a target customer persay, but working on apparel/e-commerce projects in the past and knowing friends who have been intensely loyal shoppers with the brand.
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