Sports fans[ edit ] Like all business sectors, sports businesses also rely on market segmentation to effectively market themselves. By doing so, the players and athletes and also their fans develop a loyalty for the products for a longer time. For example, in many countries cricket and football are extremely popular while in the United States American football, baseball, and basketball are most favored  while college sports are also preferred.
Hyundai Motor Group shares the value of challenges and the joy of harmony by sponsoring diverse sporting events that people around the world can enjoy together. HMG is also an official sponsor of Russia, and Qatar World Cup, and will be with football fans around the globe.
Dream Balls for Africa! The Hyundai World Rally Team has garnered outstanding results over the past three years. It placed fourth in and second inand plans to keep the legend going in with a new model rally car.
Sponsor of Motor Sports HMG is an automobile specialized firm and is committed to the development of motor sports in Korea. Hyundai Motors is an official sponsor of Cricket World Cup, US PGA championship for its season opening title, whereas Kia Motors is an official sponsor of Asian X game and the world extreme sports competition, and has supported Ski Jump sincewhich is becoming popular in Northern Europe, to invigorate the passion of the younger generation.
Support Diverse Types of Sports HMG supports diverse types of sports and communicates with sports fans and local communities around the world.Kia Motors UK has been a long-term supporter of English cricket since entering the sport in That was when it agreed a five-year deal for exclusive naming rights to the historic Oval cricket.
7 Year Sponsorship of the Kia Oval and Surrey County Cricket Club.
Kia has been a proud sponsor of the historic Oval cricket ground, now known as The Kia Oval; and primary shirt sponsor of Surrey County Cricket Club, since Find out more about Kia’s Sponsorship of the Kia Oval and Surrey County Cricket Club.
ENGLAND WOMEN’S CRICKET Find out about Kia’s sponsorship of the England Women’s Cricket Team and the women’s cricket Super league, called the Kia Super League. South Korean car maker Kia has renewed its sponsorship of the Ladies’ Professional Golf Association (LPGA), marking a continuation of the brand’s investments into sponsorships of women’s sports.
South Korean car maker Kia has renewed its sponsorship of the Ladies’ Professional Golf Association (LPGA), marking a continuation of the brand’s investments into sponsorships of women’s sports.
The partnership places Kia at the heart of cricket in ; consolidating the brand’s ongoing support of UK cricket, which includes existing sponsorship of the Kia Oval ground and Surrey CCC, England’s International Women’s Cricket team and the Kia Super League.