Just skip a paper size when travelling in either direction. Fold the smaller rectangle in half again and this third rectangle will have sides in the same ratio as the one you started with. This simple property is why rectangles with sides in ratio 1: And the sheer utility of this interchangability is why I believe older paper sizes such as US Letter will eventually disappear, even in the US.
Having a professional sell sheet can help distinguish your book from thousands of others and really help it get noticed.
Although you can do one book sell sheet for whole series, typically a sell sheet exists for each book you release. Professional book publicist Adonna Pruette explains: You want to be able to hand the manager, owner, or book buyer an attractive sheet that will act as an actual sales piece after you leave.
Use color, lists, and boxes where possible and effective to make it a quick read with all of the info that the store needs. The person that you hand this sheet too will read it just as you would — they are going to quickly scan it from top to bottom with their eye stopping briefly on focal points on the way down.
This is the sell sheet for my novel The Worker Prince. I have marked them on the sheet for visual reference. The title of your book is the most important thing on the page.
Try the squint test. Look at your sell sheet and squint. Can you see the title really well? Make sure the font is very readable. If not, try adding spacing between the letters o u t just a bit.
Sub-title if you have one. Not as large as the title though. Next, a brief book teaser description.
Keep it open ended so they want to find out what happens. Leave them with questions they just have to get answered! Get a friend or fiction loving neighbor to read over your description and see if they want to know more about your book after reading it.
Do they start to ask you questions about it? Stores will use this to look it up right away.
Use the more well known reviewers or larger book blog review snippets toward the top of your reviews section. This practice will make your sell sheet a much more scannable read. Adonna says that the store will want to know if your book can be ordered along with the normal book order that they place to their suppliers.
If not, make sure that complete ordering info is on your sell sheet: In cases of nonfiction, you may wish to bullet point your platform and what you offer as a speaker and expert here.
Why should you be chosen? What do you offer which no one else can? Ask them to order copies and give them the info to do it NOW! Sell yourself, not just the book, with a brief bio and contact info, including 1 or 2 max social media accounts.
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