Giordano its branding

By focusing relentlessly on its five corporate business values of Quality, Knowledge, Innovation, Service and Simplicity Q.

Giordano its branding

InGiordano started in Hong Kong selling casual clothes manufactured predominantly for the United States market by a Hong Kong—based manufacturer, the Comitex Group.

Initially, Giordano focused on wholesale trade of high-margin merchandise under the Giordano brand in Hong Kong. Init scaled back on its wholesaler operation and started to set up its own retail shops in Hong Kong.

It also began to expand its market by distributing Giordano merchandise in Taiwan through a joint venture. Init opened its first retail outlet in Singapore. However, insales were low, and the business became unprofitable. Lai realized that the price retail chain concept was unprofitable.

Under a new management team, Giordano changed its strategy. When it realized that an increasing number of female customers were attracted to its stores, Giordano changed its positioning and started selling unisex casual apparel. It repositioned it self as a retailer of discounted casual unisex apparel with the goal of maximizing unit sales instead of margins, and sold value-for-money merchandise.

Brand Equity helps to build customer loyalty However, Giordano faces threat of strong competitors with similar positioning and also from brand dilution (e.g. “Cheap image”) as the market in general shifts upward along with increasing incomes. Giordano at a Glance • “To be the best and the biggest world brand in the apparel retailing.” • Giordano’s mission is to provide value for money merchandise • Giordano is a retailer of casual clothes • It was founded by jimmy Lai in • In it opened its first outlet in Singapore • After it repositioned itself as a retailer of unisex apparel/5(5). Different Brands of Giordano Group Giordano International Limited is a leading international retailer of men’s, women’s and children’s apparel under the brand names “Giordano”, “Giordano Ladies”, “Giordano Concepts”, “Giordano Junior” and “Bluestar Exchange”.

Its shift in strategy was successful. Nowdays Giordano is a retailer of casual clothes and a popular fashion brand. Altough Giordano originates from Asia, its Brand Image has become so successful that it plans to open another 2. Successfuly from Giordano not far from its strenghth in maintain existing markets and its plan to enter new market in Asia and beyond.

The strenght of Giordano good quality Product and sell them at a reasonable price which will appeal to both sexes and all age, that is value for money. Jimmy Lai was convinced that the product is only half of Giordano sells, Service was the other half, and Jimmy Lai believed that service that was the best way to make customers to return to Giordano again and again.

The company has developed its service quality over long period of time and has received several awards for its commitment in servicing its customer, the list of service-related awards it had received. Giordano actually understands the importance for staff services its customer in pass on pre-eminent service.

It considered front-line workers to be its customer-service heroes. People are the key. They make exceptional service possible.

Giordano (store) - Wikipedia

Training is merely a skeleton of a customer service program. Selection even continued into its training workshops. The service orientation and character of a new employee was tested in these workshops.

Performance evaluation done with often at each shop of Giordano and each employee thorough to give good customer service. A strong brand in the market place and a clear view of what the company want to achieve also become the strength of Giordano, a position in the market place that can be taken away or minimize by other competitor for a relatively long period time.

Except give good customer service. The other strength of Giordano is Excellence in management of operations, logistics and information technology.

Giordano & Its Branding

Giordno use of modern information technology to manage inventory and forecast consumer demand and that information system can be transmitted in real time to the production process. With this information, Giordano can be understand consumer buying paterns. Information technology not a competitive strength of Giordano, on a period where so many information, organization culture at Giordano to utilize smart information that differentiates Giordano with another.

Giordano its branding

Giordano also give high quality service in comfortable location. Good site selection of strategy location provides a competitive advantage because of its direct impact on ability to generate high volume customer traffic while keeping low margins.With its own brand mascot, a friendly cow, Giordano Junior is designed around kids which is reflected even in the store.

BSX First launched in as a value-oriented basics brand, Bluestar Exchange was re-branded to BSX in Is Giordano a good brand to buy a watch? Is spending (around) Rs.

9, worth it for this brand? not a worthy brand for which 9k rupees should be caninariojana.com quality is very cheap although they might look attractive at first glance but believe me you will regret after some time.A titan watch worth rs 3k will be much better than a giordano.

Get help with your homework

About Giordano. Giordano embodies the contemporary lifestyle choices – simplicity in design and quality in substance. Its total commitment to superior service, excellent quality and great value has enabled the company to successfully execute its multiple-market and multiple-brand strategy.

Giordano International Limited is a Hong Kong-based international retailer of men’s, women’s and children’s apparel and caninariojana.comished in , Giordano now employs over 8, staff with over shops operating in more than 40 countries and regions worldwide.

About Giordano. Giordano embodies the contemporary lifestyle choices – simplicity in design and quality in substance. Its total commitment to superior service, excellent quality and great value has enabled the company to successfully execute its multiple-market and multiple-brand strategy.

Giordano International Limited is a leading international retailer of men’s, women’s and children’s apparel under the brand names “Giordano”, “Giordano Ladies”, “Giordano Concepts”, “Giordano Junior” and “Bluestar Exchange”.

The Giordano Appeal | Destination KSA