Walter Thompson Intelligence mention a number of noteworthy trends for the coming year — more than can be covered in our weekly blog, so we are just touching on a couple ones we thought particularly interesting. Breaking the Packaging Mould We have seen consumers more and more embrace a holistic approach to wellbeing.
Key themes are e-commerce, aware consumerism, and the growing popularity of domestic brands. While both India and Indonesia have moved up by one place, China has dropped from the top to the third position.
On the other end of the spectrum are Russia, Turkey and Mexico. Trends present across all emerging markets EM are the recovery in customer sentiment, income distribution inequalities, and the widening gap between consumer groups e.
Emerging Consumer Survey Video Richard Kersley The outlook for the top three countries is positive, with particularly high expectations for Indonesia.
South Africa and Mexico are expected to face quite a difficult time. For both countries the reasons are political uncertainties and possible negative developments. While South Africans have to deal with domestic challenges, Mexico's future depends on external forces, namely the USA, the country's main economic partner.
On top of providing a close look at the eight EM countries, the report also examines four topics of particular relevance to the current consumer trends in the analyzed markets.
Conscious living — certain customers' choices may signify a shift toward aware consumerism. The Credit Suisse Research Institute analyzed spending on skincare, consumption of good quality food, sportswear popularity, and car sharing vs.
E-commerce — internet usage and online shopping continue to grow and remain a strong trend. However, as spotted by the CSRI analysts, in China and Latin America competitive conditions have started to change as traditional retail companies are developing multi-channel strategies.
Consumer behavior drivers in China and India — asserting the view that Chinese consumers are seeking lifestyle changes, and examining the impact of demonetization on consumer spending in India.
National champions — domestic brands keep gaining in popularity again, leaving the international brands behind.
The authors look closely at the development of three sectors in three countries: The Institute was established in the aftermath of the financial crisis with the objective to study long-term economic developments, which have — or promise to have — a global impact within and beyond financial services.
For more information, visit: Emerging Consumer Survey Percentage of consumers with internet access Source: Emerging Consumer Survey Income growth for Chinese consumers remains robust across the spectrum Source: Company data, Credit Suisse estimates Percentage of respondents intending to purchase a local car brand in India Source: Emerging Consumer Survey Tags:dunnhumby, a customer science company, released its findings on consumer food preferences, a data-driven science study aimed at informing the consumer packaged goods industry and revealing and predicting the future needs of consumers.
The report analyzes emerging trends, as well as verifies the. Optimum stimulation level and exploratory consumer behavior in an emerging consumer caninariojana.com - Download as PDF File .pdf), Text File .txt) or read online.
Determinants of Consumer Confidence in Emerging Economies: A Panel Cointegration Analysis markets exhibit similar behavior.
Keywords: Consumer Confidence, Emerging Markets, Financial Market Variables, Panel the determinants of consumer confidence for the major emerging countries. Issues in Consumer Behavior Consumerism has been identified as the root cause of the emerging issues in consumer behavior. Consumerism is used in context of advancement of consumer oriented tendencies, marked by availability of a variety of manufactured consumer goods and active advertising of the products in various media.
As a result, in emerging markets there is significantly more room to influence and shape consumer decisions at the moment of purchase. We . Emerging Technology Mobile Search Video How voice assistance is reshaping consumer behavior of people who own a voice-activated speaker say they keep their device in a common room, such as a family room, living room, etc.
5 ways voice assistance is reshaping consumer behavior.